Nike

Branding

Los Angeles

Branding for a physical experience in Los Angeles with 300,000 visitors.

Role:

Senior Designer, Art Director

Responsibilities:

Concepting, Design, Rollout

For three days at VidCon in Los Angeles with the aim to get kids moving, Nike wanted to create an immersive space with influencers and celebrities hosting interactive games that received over 300,000 visitors.

Any more questions?

Do you do direction or rollout?

Both! I don't just work at the start of the process, I'm well versed and quite fast when it comes to rollout. One hundred social templates? Easy. When the direction is approved and the master designs are refined, rollout becomes a breeze.

Can you do UX/UI designs?

Yes! I've designed apps, websites and dashboards over the years. I'm comfortable with consumer facing businesses that are looking for conversion and engagment or B2B businesses that want to connect to humans. Figma is my go-to tool.

What about day to day work?

As much as I love the entire branding process from creating brands from scratch or rebranding, I also enjoy getting closer in on the action and working on brands that need support day to day. I've added value from weekly whitepapers to aeroplanes.